How to boost up your E-commerce business
Often
the e-commerce retailers overlook several factors that can contribute
a lot to their success. Like other e- commerce business-owners, these
success factors might be neglected in your business too. However,
here from Justin Urbas, know how to grow your business to the
next level by avoiding common mistakes.
Improve
product descriptions: A study indicates that the users of
e-commerce sites spend approximately 82% of the total time in reading
the texts especially product descriptions. So, it is quite clear that
just by focusing on these product descriptions, you can increase the
sale to great extent. In your e-commerce site too, you should give
importance on providing information rich texts for visitors.
Simplify
the checkout process: The online customers will not be interested
to purchase from your site unless it is user-friendly. However, most
of the e-commerce start-ups fail to do it perfectly. In your site,
you should focus on each and every aspect of it, starting from -
product searching to the checkout process. Justin Urbas
considers that it will also help you to increase sale.
Use
great images: Along with texts, the images on the e-commerce
sites also play a crucial role to influence decisions of customers.
While developing the site, you should remember that unlike brick and
mortar stores, customers will not get chance to check the products
physically in e-commerce sites. So, there is only one way for
convincing them to purchase the products, i.e. providing great
images. You can use images taken from different angles for a product
to give a complete view of it.
The
online customers prefer those sites only which seem trusted to them.
Urbas identified that generally the start-ups like yours fail to
express to the customers that they are authentic. As per Justin
Urbas, at first you should understand what do your customers want
and what are their worries. It will help you to create a sound brand
image to them, read more.
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